Everything you need to know about working with W Marketing Group.
We offer comprehensive marketing services including web development, digital marketing (SEO, PPC, social media, email marketing), traditional advertising (print, radio, TV, out-of-home), strategic marketing consulting, fractional CMO services, and specialized cannabis marketing for New York State. We provide both full-service retainer packages and individual project-based services depending on your needs.
We work with businesses of all sizes—from local small businesses to regional enterprises managing multi-million dollar marketing budgets. What matters more than size is whether you're serious about growth and willing to hear honest feedback. If you're looking for a "yes-man" agency, we're not the right fit. If you want a partner who prioritizes results over retainer fees, let's talk.
We've worked across manufacturing, B2B services, home services, telecommunications, building management, seasonal businesses, cannabis retail, and more. Our approach is industry-agnostic—we focus on understanding your business model, target audience, and competitive landscape rather than claiming narrow industry expertise. Good marketing principles work across sectors when applied correctly.
Currently, our cannabis marketing services are focused on New York State due to our direct relationships with OCM enforcement and board members. Each state has different compliance requirements for cannabis advertising, and we've built expertise specifically in navigating NYS regulations. If you're in another state, we recommend finding an agency with established relationships with your state's regulatory body.
There's no one-size-fits-all answer because your marketing budget should be determined by your revenue goals, industry competition, and growth timeline. That said, most of our clients invest between $2,000-$15,000 per month depending on scope. Website projects typically range from $3,000-$25,000 depending on complexity. We'll give you an honest assessment during our initial consultation—if your budget doesn't align with realistic expectations for your goals, we'll tell you that upfront.
For ongoing marketing services, we typically recommend a minimum 6-month commitment because meaningful results take time to develop—especially for SEO and brand building. However, we're not interested in locking you into a contract if the relationship isn't working. If we're not delivering results or you're unhappy with our service, we'd rather part ways than hold you hostage to a contract. Individual projects (websites, campaigns) are quoted and delivered on a project basis.
ROI varies significantly by industry, competition, and starting point. We've delivered results ranging from 10:1 to 55:1 return on marketing spend, but we won't promise specific numbers without understanding your business. What we can promise is transparent reporting, data-driven decision-making, and a willingness to pivot when something isn't working. You'll always know where your money is going and what results it's producing.
It depends on the channel. PPC and paid advertising can generate leads within days of launching. SEO typically takes 2-4 months to show significant ranking improvements and 4-8 months for competitive terms. Website redesigns often improve conversion rates immediately but take time to impact overall traffic. We'll set realistic expectations during our consultation—if someone promises you page one rankings in 30 days, they're either lying or using tactics that will get you penalized.
We start with a comprehensive discovery session where we audit your current marketing, analyze your competition, review your business goals, and identify gaps in your strategy. From there, we develop a strategic roadmap with prioritized recommendations based on potential ROI. You'll get a frank assessment of what's working, what's broken, and what opportunities you're missing—even if that means telling you things you don't want to hear.
For retainer clients, we typically provide monthly performance reports with detailed analytics and strategic recommendations. You'll also have direct access to our team for questions or urgent needs. For larger projects, we schedule regular check-ins at key milestones. We believe in proactive communication—if something's not performing, you'll hear about it immediately along with our plan to fix it.
A standard business website typically takes 4-8 weeks from kickoff to launch, depending on complexity and how quickly you can provide content and feedback. E-commerce sites generally take 8-12 weeks due to product setup and payment integration. We've delivered sites in as little as 3 weeks when there's urgency and clear requirements. Delays usually come from client-side feedback cycles or content creation—we'll keep the project moving as fast as you can provide input.
Brutal honesty. Most agencies tell you what you want to hear because they're afraid of losing the account. We tell you what you need to hear because we care more about your success than our retainer. If your brand needs work, we'll tell you. If your budget is unrealistic for your goals, we'll tell you. If that campaign idea won't perform, we'll tell you—and explain why. We'd rather lose a prospect by being honest than lock you into a strategy that won't work.
We work with clients across the United States. While we're based in Western New York and serve many local clients, distance doesn't limit our ability to deliver results. Most of our client communication happens via video calls, email, and shared project management tools. What matters is alignment on goals and communication style, not geography.
Chris Wronski, our founder with 15+ years of marketing experience, is directly involved in strategy development and major decisions for every client. You're not getting handed off to an account coordinator who just started last month. Depending on your needs, specialized team members may handle execution (design, development, ad management), but strategic oversight always comes from senior leadership.
We can provide a third-party audit of your current marketing performance and agency relationship. Many clients come to us after being burned by agencies that overpromised and underdelivered. We'll give you an honest assessment of whether your current agency is doing good work or if you're wasting money. If they're doing well, we'll tell you to stick with them. If they're not, we'll explain why and what a better approach looks like.
Yes. Our fractional CMO and consulting services are designed for businesses with internal marketing teams that need strategic guidance and executive oversight. We can provide marketing audits, strategy development, campaign planning, and ongoing advisory services without taking over execution. We integrate with your team to make them more effective, not replace them.
Schedule a consultation call. We'll discuss your business goals, current marketing challenges, and what success looks like for you. From there, we'll determine if we're a good fit. Not every business needs what we offer, and not every business owner wants the level of honesty we provide. If we're aligned, we'll move forward with a detailed proposal. If we're not, we'll tell you that too.
Yes. Our initial consultation is free because we need to understand your situation before we can determine if we can help. We don't charge for discovery calls or preliminary audits. If we think we can drive meaningful results for your business, we'll put together a proposal. If we don't think we're the right fit, we'll tell you that upfront and save everyone time.
Let's talk. We'll give you straight answers about what we can do for your business.